Thou Shalt Be a Specialist, Not a Generalist | EP 104

Today, we’re diving into Episode 6 of our special series, The 10 Commandments for Consultancy Business Owners, where we challenge the norms, break down myths, and explore what it takes to build a thriving consultancy. 

Today’s Commandment 6 of 10 is: "Thou Shalt Be a Specialist, Not a Generalist." 

In this episode, we’ll explore: 

 - Why being a generalist is a trap leading to low fees, poor clients, and constant grind. 

 - How to identify your niche using the "inch wide, mile deep" strategy. 

 - The power of becoming a specialist—more profit, better clients, and time to do what you love. 

Trying to be "all things to all people" forces you into the crowded, cutthroat space of price competition. But when you position yourself as a specialist, you become the go-to expert, and people will pay more to work with you. 

PS: If you’re interested, here are 4 ways I can help you right now: 

1. Download our free Business Plan template that will help you build out your Business Plan & grow your business in a consistent and step by step manner – Click Here to download now 

 2. Join our next online workshop – The Profitable Consultant | Learn how to build a Profitable Consultancy, that generates consistent 30% net profit margins - Register here

 3. Book a 15-minute Business Growth Call | Map out a growth plan for your business, uncover the #1 bottleneck that's holding you back right now and leave this call with a clear and actionable plan for what to do next in your business – Click Here

4. Join us! We run a thriving community and training group for engineering, town planning, surveying & architecture consultancy business owners. In 2023, our members on average grew their revenue by 46%. If you'd like the same results or better - just send us an email at [email protected] with the word “PROGRAM” and we’ll get you some more information.