In last week’s webinar - Your Best Year Yet - we explored the importance of confidently positioning yourself, your team or your business strongly in the marketplace to allow you to win more work and attract the best talent into your team or business.
Click Here to check out the webinar recording if you couldn't attend live.
There were a couple of statements that we explored with the group from a mindset and thought process point of view that are really important when it comes to elite level positioning.
“It’s OK for me to put myself out there and be seen as an expert and a thought leader”
“It’s OK for me to position myself in the marketplace as ELITE – the best of the best”
You see, one of the biggest blocks I see with leaders and business owners in the engineering and construction industry when it comes to positioning their team or business as elite, the best of the best, in their chosen field or area of expertise - is them!
It's their own mind, their thoughts and their beliefs that is the true cause of their inaction and procrastination when it comes to positioning themselves above their competitors.
Everyone LOGICALLY knows that in order to win more work, command better fees, work with better clients and to attract good talent is to position themselves, their team and their business strongly in the marketplace they play in.
So why don't more people do it?
The answer lies in the 2 x statements above.
When it comes right down to it - most leaders and business owners don't really believe they are good enough to position themselves highly. Or they don't want to stand out above the crowd. Or they are worried about what people will think of them.
Try it for yourself. Play around with the above 2 x statements and see what kind of immediate response you get from your mind.
You might get a:
"Yeah right" or
"No way" or
"Are you kidding"
These types of responses are all indications that you have blocks around your ability to position yourself, your team or your business strongly in the marketplace.
It first starts with awareness that you have these blocks. From awareness you can then recognise when you are procrastinating and not taking action when it comes to elite positioning and from there – you can do something about it!
Change your mind and your whole world changes.
Josh 'Positioning' Stone
PS: If you’re interested, here are 4 ways I can help you right now:
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