When we grew our engineering & built environment consultancy to $30M, we didn’t have a blueprint. 

We didn’t have anyone showing us the next step. 

But we did have self-belief. 

We had a big vision and we backed ourselves. 

Sitting here now reflecting on 2025, and the goals our consultancy owner coaching clients hit in their businesses… 

(We celebrated in November with 28 of our clients hitting big revenue milestones in their consultancies). 

50% (or more) of the process is self-belief. 

When you’re below $1M, you can’t imagine hitting the $1M mark.  

When you’re at $1M, you can’t imagine hitting $3M. 

When you’re at $3M, you can’t imagine hitting $5M. 

And when you’re at $5M, you can’t imagine hitting $10M+. 

But trust me, you will get there. 

With enough belief in yourself and a willingness to continue to get uncomfortable. 

A willingness to build the skills required and uplevel yourself. 

Anything is possible. 

So here’s to...

2025 was a huge year - personally and professionally.

I grew so much in all areas of my life - it’s hard to distil down into my top 5.

But here they are:

1) Consistency gets rewarded. Doing something once is great, but when you commit to doing that thing over and over again - that’s when results come.

2) Experiences are better shared. I can a bit of a lone wolf at times, but reflecting on the most fun I had in 2025 - it was with others.

Family, mates, loved ones - it was all better when I was with those most important to me.

3) When you shift from tracking money to impact made - everything changes. Money is great - but it doesn’t feed the soul.

When I started tracking how much impact we’re making and how many people we’re helping - myself and our whole team lifted.

4) Gratitude is everything. When you can be grateful for your life, no matter what is going on, you become unstoppable.

5) Results through others is way better than results through me. Our team grew significantly...

You’re not broken… your positioning is.  

You’ve tried the courses, the frameworks, the late-night planning.  

You’re capable. Your team’s good. Clients like you.  

So why does growth still feel like pushing a boulder uphill?  

Because when you’re broad, buyers default to the only thing they can compare: price. 

Think about buying a laptop.  

One listing says “All-purpose laptop for every task” with a long spec sheet. 

Another says “Creator-grade workstation for 4K editing: color-accurate display, pro support, same-day swap, certified with Adobe.”  

 With the generic one, you compare on price because everything looks interchangeable.  

With the specialist one, you compare on outcomes: faster renders, fewer crashes, guaranteed support, proven compatibility.  

You stop asking “How cheap?” and start asking “How soon can I get it?”  

That’s positioning.  

When you look generic, you invite a price fight.  

When you look specific, you get chosen for value. 

Price...

You hit that revenue goal you’ve always been aiming for.  

You’re pumped. You’re excited! 

But your kids don’t care. 

Your partner doesn’t care. 

They only care that you’re not at the dinner table. 

And deep down, you know it. 

Missed soccer games. 

Cancelled date nights. 

Late nights at the office. 

Those are scars money can’t heal. 

And they only get deeper the longer you wait. 

And it’s not just about time lost. 

It’s about why you keep losing it. 

Because every late night… every weekend sacrificed… every “I’ll make it up later” promise… 

Comes back to the same root cause. 

The problem isn’t revenue. 

It’s how you’ve built the business. 

Weak systems that force everything through you. 

C-grade clients that haggle, drain your team and steal your weekends. 

The belief that “no one else can deliver like me.” 

That’s why you’re working 70–80 hours. 

That’s why you can’t switch off on...

Your Brand Isn’t a Witness Protection Program

But right now, no one knows you exist

Let’s be honest

Most consultancy brands look the same

Blue logo

Stock photo banner

Tagline that could’ve been written by ChatGPT in 2017


And the result?



You blend in so well you could join the witness protection program and no one would notice

The truth?

If your brand doesn’t stand out - your business starts to fade

And invisible consultancies don’t win market share, great clients or A-grade staff

They sit on the sideline and keep watching their competitors get all the attention

 
Let’s fix that


Next Wednesday, I’m running an online workshop called:

Stand Out, Build Your Brand & Grow Your Business // How to stop being vanilla and start becoming known

— Wednesday, 19th November


— 10:00am – 11:30am NSW time


— $100 to join


— Limited to 10 spots

 
Register now >> https://www.coachignite.com/offers/quxbyZG9/checkout 


This is a practical, no-fluff session for consultancy owners who are done hiding and ar...

Ever feel like your business is slowly crushing you? 

You fought hard to get past $2M. 

You’ve hired staff. Signed big clients. Delivered decent projects. 

On paper, you should feel proud. 

But in reality? You feel trapped. 

Why?  

Because every fire still lands on your desk. 

Every staff problem. Every invoice. Every annoying client. 

You’re across delivery, admin, HR, finance… 

All while trying to “steer the ship” in the right direction.  

Instead of freedom, growth has only added weight. 

Instead of breathing easier, you’re slowly suffocating under all the responsibility. 

And the worst part? 

The harder you work, the less effective you become. 

Your days blur together… endless, reactive, exhausting. 

Your best thinking time gets chewed up putting out fires. 

And at night, you lie awake wondering: how much longer can I keep this up? 

Here’s the truth no one tells you. 

You don’t stall at $3M because of the marke...

Every consultancy wants high performers in order to grow.  

But high performers don’t apply - they choose. 

They look for the consultancies doing incredible work. 

The ones people are talking about. 

The ones with energy, purpose and pride. 

When it comes to attracting high performers into your business, here’s where most consultancies go wrong, and what to do differently instead: 

— No Real Brand — 

Most consultancies look and sound the same. 

Same website. Same language. Same projects. 

No personality. No edge. No story. 

High performers want to join brands that stand out. 

Brands that are visible. 

Brands that lead conversations in their industry. 

When your consultancy builds a name and a brand, through thought leadership, strong opinions and delivering incredible projects - great people want to work with you.  

— Average Culture — 

You can’t fake culture. 

People talk. Word spreads. 

If your team doesn’t love w...

For years, we were across every single thing in our engineering consulting business.  

Every client issue. Every proposal. Every decision. 

It felt safe - because we knew it would get done right. 

But it was also the biggest bottleneck on the business. 

We thought being across everything was good leadership. 

Setting an example for our team that we could “do it all”. 

Turns out we were actually sabotaging our own growth.  

And when we hit around $5M, all Directors were completely maxed out. 

The team couldn’t grow, because we hadn’t let them. 

And we couldn’t grow, because we were still doing their jobs for them.  

So we made a decision: 

We were going to let go. 

Not overnight, but deliberately. 

We started with one simple rule: 

If you delegate a task, delegate the decision making that comes with it. 

We focused on coaching the next level of leaders in the business. 

We built trust with them and in them.  

We stopped...

Most consultancies hit a ceiling. 

Because the owner is running around doing it all. 

Chasing work, managing clients, reviewing every project and trying to keep the team accountable. 

Meanwhile, the PMs just “deliver projects.” 

But here’s the truth: if you don’t train your PMs to think and act like business owners, your growth will stall. 

Here’s why: 

— They Don’t Own the Whole Picture — 

Too many PMs see their job as delivery only. 

They manage scope and deadlines, but not profit. They don’t think about the client relationship, repeat work or margins. 

Real PMs own business outcomes, not just tasks. 

— The Founder Becomes the Bottleneck — 

Every decision runs through you. 

You’re reviewing every quote, every report, every issue - because no one else sees the business like you do. 

That’s a quick path to burnout and a growth ceiling.  

— Profit Leaks Go Unnoticed — 

When PMs don’t understand the commercial side, small ...

Quick reminder - the November Boardroom Case Study Group closes tonight. 

The consultancy owners I’ll be working with are committed to: 

— Growing to $2M, $5M, or $10M+ with clarity and control 

— Locking in consistent 30%+ net profit margins 

— Stepping out of the weeds and leading strategically 

The wins speak for themselves: 

— Drew elevated his leaders and tripled profit margins in just 90 days 

— Amanda & John clarified roles, raised rates, and posted their biggest month ever 

— Mandy, Alex & David nailed their culture and secured an $850K tender 

The common thread? 

They joined Boardroom - and reset how their business runs. 

Now it’s your turn. 

4 of the 5 seats are already taken. 

That leaves just 1 final spot. 

We kick off in November, and I’ll be locking in the last place tonight. 

Click Here to see if it’s a fit and complete your application. 

To your success, 

Josh 

PS: If you’re interested, here are 4 ways I can help you...