Your Brand Isn’t a Witness Protection Program

But right now, no one knows you exist

Let’s be honest

Most consultancy brands look the same

Blue logo

Stock photo banner

Tagline that could’ve been written by ChatGPT in 2017


And the result?



You blend in so well you could join the witness protection program and no one would notice

The truth?

If your brand doesn’t stand out - your business starts to fade

And invisible consultancies don’t win market share, great clients or A-grade staff

They sit on the sideline and keep watching their competitors get all the attention

 
Let’s fix that


Next Wednesday, I’m running an online workshop called:

Stand Out, Build Your Brand & Grow Your Business // How to stop being vanilla and start becoming known

— Wednesday, 19th November


— 10:00am – 11:30am NSW time


— $100 to join


— Limited to 10 spots

 
Register now >> https://www.coachignite.com/offers/quxbyZG9/checkout 


This is a practical, no-fluff session for consultancy owners who are done hiding and ar...

Ever feel like your business is slowly crushing you? 

You fought hard to get past $2M. 

You’ve hired staff. Signed big clients. Delivered decent projects. 

On paper, you should feel proud. 

But in reality? You feel trapped. 

Why?  

Because every fire still lands on your desk. 

Every staff problem. Every invoice. Every annoying client. 

You’re across delivery, admin, HR, finance… 

All while trying to “steer the ship” in the right direction.  

Instead of freedom, growth has only added weight. 

Instead of breathing easier, you’re slowly suffocating under all the responsibility. 

And the worst part? 

The harder you work, the less effective you become. 

Your days blur together… endless, reactive, exhausting. 

Your best thinking time gets chewed up putting out fires. 

And at night, you lie awake wondering: how much longer can I keep this up? 

Here’s the truth no one tells you. 

You don’t stall at $3M because of the marke...

Every consultancy wants high performers in order to grow.  

But high performers don’t apply - they choose. 

They look for the consultancies doing incredible work. 

The ones people are talking about. 

The ones with energy, purpose and pride. 

When it comes to attracting high performers into your business, here’s where most consultancies go wrong, and what to do differently instead: 

— No Real Brand — 

Most consultancies look and sound the same. 

Same website. Same language. Same projects. 

No personality. No edge. No story. 

High performers want to join brands that stand out. 

Brands that are visible. 

Brands that lead conversations in their industry. 

When your consultancy builds a name and a brand, through thought leadership, strong opinions and delivering incredible projects - great people want to work with you.  

— Average Culture — 

You can’t fake culture. 

People talk. Word spreads. 

If your team doesn’t love w...

For years, we were across every single thing in our engineering consulting business.  

Every client issue. Every proposal. Every decision. 

It felt safe - because we knew it would get done right. 

But it was also the biggest bottleneck on the business. 

We thought being across everything was good leadership. 

Setting an example for our team that we could “do it all”. 

Turns out we were actually sabotaging our own growth.  

And when we hit around $5M, all Directors were completely maxed out. 

The team couldn’t grow, because we hadn’t let them. 

And we couldn’t grow, because we were still doing their jobs for them.  

So we made a decision: 

We were going to let go. 

Not overnight, but deliberately. 

We started with one simple rule: 

If you delegate a task, delegate the decision making that comes with it. 

We focused on coaching the next level of leaders in the business. 

We built trust with them and in them.  

We stopped...

Most consultancies hit a ceiling. 

Because the owner is running around doing it all. 

Chasing work, managing clients, reviewing every project and trying to keep the team accountable. 

Meanwhile, the PMs just “deliver projects.” 

But here’s the truth: if you don’t train your PMs to think and act like business owners, your growth will stall. 

Here’s why: 

— They Don’t Own the Whole Picture — 

Too many PMs see their job as delivery only. 

They manage scope and deadlines, but not profit. They don’t think about the client relationship, repeat work or margins. 

Real PMs own business outcomes, not just tasks. 

— The Founder Becomes the Bottleneck — 

Every decision runs through you. 

You’re reviewing every quote, every report, every issue - because no one else sees the business like you do. 

That’s a quick path to burnout and a growth ceiling.  

— Profit Leaks Go Unnoticed — 

When PMs don’t understand the commercial side, small ...

Quick reminder - the November Boardroom Case Study Group closes tonight. 

The consultancy owners I’ll be working with are committed to: 

— Growing to $2M, $5M, or $10M+ with clarity and control 

— Locking in consistent 30%+ net profit margins 

— Stepping out of the weeds and leading strategically 

The wins speak for themselves: 

— Drew elevated his leaders and tripled profit margins in just 90 days 

— Amanda & John clarified roles, raised rates, and posted their biggest month ever 

— Mandy, Alex & David nailed their culture and secured an $850K tender 

The common thread? 

They joined Boardroom - and reset how their business runs. 

Now it’s your turn. 

4 of the 5 seats are already taken. 

That leaves just 1 final spot. 

We kick off in November, and I’ll be locking in the last place tonight. 

Click Here to see if it’s a fit and complete your application. 

To your success, 

Josh 

PS: If you’re interested, here are 4 ways I can help you...

Every consultancy on the path to $2M, $5M, or $10M+ hits the same wall at some point. 

Growth slows. 

The pipeline feels shaky. 

Margins start slipping. 

That’s the plateau. 

Armin, Haydn, John & James hit it - and then pushed through. 

By stepping out of the weeds and building real leadership around them, they scaled from $4.5M to $8M at 30% net margins. 

Instead of being pulled into every detail, they focused on strategy, positioning, and structure.  

The result? A bigger, more profitable business that no longer relies on them to deliver every project. 

Kevin hit it too. 

Revenue flatlined and profit was patchy.  

But by tightening his systems, focusing on high-value work, and running with discipline, he doubled his average monthly revenue - while consistently delivering 50%+ net margins. 

The difference? 

They didn’t sit and wait. 

They rebuilt strategy, added structure, and executed with intent. 

That’s exactly what we’ll ...

One of the biggest growth killers I see in consultancies? 

The founder stuck as the bottleneck. 

Every client, every decision, every fire - it all runs through them. 

That was Amanda & John not long ago. 

They were across everything: pricing, project delivery, client calls, team issues. 

And as the business grew, so did the chaos. 

But once we got clear on structure, their world shifted: 

— They defined team roles so the load didn’t fall back on them 

— They raised their rates so every project delivered more profit 

— And they created space to lead, not just manage the day-to-day 

The result? 

Their biggest month ever. 

A stronger, more confident team. 

And a business that’s now growing with control. 

And they’re not the only ones: 

— Quentin hit 60%+ net profit margins alongside record revenue months 

— Kevin doubled his average monthly revenue with 50%+ margins 

— Steven grew 230% in a single year 

What changed? 

They joined B...

Mandy, Alex & David just landed their biggest win yet. 

An $850K tender. 

And they’re on track to hit $5M+ in revenue this year. 

That’s not a fluke. 

And it’s definitely not luck. 

It’s the result of a clear plan, executed with focus and intent. 

Here’s what we worked on together: 

— They clarified their positioning and owned their niche 

No more blending in as generalists. They became the go-to experts for their ideal clients. 

— They strengthened delivery and team performance 

Internally, we tightened systems so they could deliver with confidence, quality, and capacity. 

— They improved efficiency and margins 

Projects and processes were streamlined so the business could run smarter, with stronger profit. 

The result? 

A game-changing $850K tender. 

On track for $5M+. 

And a business that’s now built for serious growth. 

Mandy, Alex & David aren’t pushing harder. They’re working with clarity and leverage. 

Would...

October has been another standout month inside Boardroom. Members have secured multi-million-dollar projects, hit record profits, and finally freed themselves from the constant firefighting. 

On the back of that momentum, I’m opening a new Boardroom Case Study Group, kicking off in November – built for consultancy owners who are ready to grow faster, with stronger margins and more control. 

There are only a couple of spots left, and I’ll be hand-selecting the right businesses to join. 

This is for you if: 

— You run a consultancy in engineering, planning, surveying or architecture 

— Your revenue sits between $150K and $8M+ per year 

— You’re aiming for the next leap – $2M, $5M or even $10M+ 

— You want to consistently operate at 30%+ net profit 

— And you’re done with a business that only works if you’re working in it 

Here’s what we’ll work on together: 

— Filling your pipeline with quality clients and projects 

— Locking in delivery systems so profit margins a...