Being a generalist might feel like you’re ‘capturing the market’, but in business, it’s a trap. 

Trying to serve everyone leads to vague marketing, harder delivery and lower profit margins. 

Complexity creeps in. Your team become stretched. Your systems break & growth stalls.  

The solution? 

Get narrow. 

When you niche down, everything starts working better. 

— Marketing becomes clearer — 

You’re not trying to be everything to everyone. 

You’re speaking directly to a specific client with a specific problem. 

— Delivery improves — 

You’re not reinventing the wheel every project. 

You’re refining and repeating what works for your ideal client. 

— Profit margins increase — 

Specialists get paid more than generalists. 

The more focused you become, the more value you create, and the more you can charge. 

Most importantly, your business becomes scalable. 

Systems are easier to build. Teams are easier to train. Decisions are easier to make. 

Simple sc...

You’ve hit that ceiling.

Your local market’s starting to feel… tight.

You’ve built a great business in your region, but now you’re wondering...

What’s next?

Should you open another office

Chase work in other states?

Buy out a smaller firm interstate?

Maybe.

But only if the strategy stacks up.

In this week’s episode, I break down what it really takes to expand — and why some consultancies scale up successfully, while others burn out.

You’ll learn:

– How to know if you’re really ready to expand

– What separates boutique firms from national powerhouses

– Why your strategy matters more than your ambition

– Why “more offices” ≠ more profit (unless you lead it right)

– And the one mistake I made (that nearly cost us our culture)

Whether you’re considering a new office, merging with a local firm, or chasing national contracts, this episode will give you a smarter lens to make the call.

And if you’d like to ...

Raj just wrapped up his biggest month yet. 

41% net profit. 

And since we started working together, he’s grown his business by 246%.  

That’s not a fluke. 

And it’s definitely not luck. 

It’s the result of a clear plan, executed with focus and intent. 

Here’s what we worked on together: 

— He upgraded his client base — 

Raj stopped saying yes to low-margin, high-drama work. 

We dialled in his ideal client profile — the ones who valued his expertise, paid well, and stuck around. 

With the right positioning, he started attracting bigger, better-fit projects. 

— He built a high-performance team — 

We worked through hiring, onboarding, and accountability systems. 

No more carrying underperformers or picking up the slack. 

His team now owns their roles — and delivers. 

— He elevated his role to focus on strategy — 

Raj stepped out of the weeds and into his zone of genius. 

Client relationships. Growth strategy. Smart decisions. 

That’s what drives a business...

Is your revenue OK, but profit margins suck?

Can’t work out why there’s no money left over each month?

It’s probably your team’s efficiencies.

Team are great.

They’re the only way you’re going to grow.

They’re the only way you’re going to take on bigger and better clients.

But if they’re not performing, it’s the quickest way to bankruptcy.

A poor performing team can very quickly chew through any cash reserves.

A poor performing team will happily rack up hours against projects that don’t have the budget.

If profit is low - team performance is the first thing I look at.

The good news is - it’s also really easy to fix.

Poor team performance is a lack of structure and direction.

Think of leading your team like 10 pin bowling…

…but with bumpers on.

Your team needs autonomy - but they also need to know how things get done.

They need the bumpers to guide them.

So they don’t go off track and into the gutter.

And your bumpers are your systems and proces...

In order for your business to grow - you need to hire great people or develop them from within. 

Train them to take over a part of what you’re doing right now and then elevate yourself to that next level. 

And you then repeat this process over and over. 

I tell my clients all the time - the roles and the tasks that you’re doing in the business in 6 months’ time should be very different (and higher value) from what you’re doing now. 

You need to be constantly focusing on up-leveling your role and what you do in the business so that you, your team and your business are always growing. 

But this process of up-leveling can be hard and uncomfortable.  

And humans in general don’t like hard and uncomfortable. 

So you sometimes fall into the trap of unconsciously sabotaging business growth by staying where you are.  

Not growing.  

Getting involved in things you know you shouldn’t.  

Doing the same tasks and roles in the business month after month, year after...

I bet you’re running your business for a bunch of reasons. 

More money - you want a bigger slice of the pie and to set yourself (and your loved ones) up for financial success. 

More freedom - you want to design your work around the life you want to live, and not the other way around… 

More meaning - you want to make more of an impact doing the work you’re passionate about. 

But here’s the deal, there are 5 things they didn’t tell you about running your business. 

1) It’s hard. Like really hard.  

Things will go wrong. Clients will leave. Staff will leave. Team won’t follow processes. Rework will be required. You’ll need to do big hours. The things you thought you would be able to get someone else to do, often boomerang back to you.  

2) You’ll second guess yourself. 

If you think of yourself as self-confident - business will quickly put that to the test. You’ll be tested in more ways than one and you’ll find yourself overthinking simple problems because you don’t want ...

You know the moment.

You send the proposal. You’ve scoped it carefully. You know the value’s there.

And then the reply comes back:

“Can you sharpen your fee?”

“Looks a bit high.”

“Can you match the others?”

Your heart sinks.

It’s not just the project — it feels personal. Like they don’t see the value in what you do.

But here’s the real kicker…

It’s not their job to believe in your value.

It’s yours.

If you don’t back yourself, why would they?

In this week’s episode, I share how undercharging is often a mindset issue, not a market one.

You’ll learn:

- Why your self-worth sets your price (and your profit)

- How to hold your ground without losing great clients

- What the top 10% of consultancy owners do differently

If you’ve ever dropped your price just to win the job — and regretted it — this one’s for you.

And if you’d like to learn more, please take a look at my most recent podcast episode on this exact topic:

Click Here to watc...

My clients Josh & Mark just had their biggest month yet — $450K.

And they’re now on track to build a $4M per year consultancy.

Not by accident.

Not by luck.

But by getting strategic and making a few key moves that changed everything.

Here’s how they did it:

— They got laser-focused on the right clients —

Josh & Mark stopped chasing every opportunity.

They got crystal clear on who their ideal clients were - the ones who valued their expertise, had bigger projects, and wanted long-term relationships.

We worked through our ‘Ideal Client’ and ‘Authority Positioning’ strategies together.

Now they’re attracting top-tier clients that want to work with them - not the cheapest option.

— They built a high-performance team —

Scaling a business means letting go.

Josh & Mark leaned into our ‘Hiring High Performers’ and ‘Team Accountability’ systems.

They built a capable team around them and stopped being the bottleneck.

This freed them up to focus on growth, s...

When I was 26, I co-owned a $3M engineering consultancy. 

9 years later - it was worth $30M. 

And no, it wasn't luck. 

We had a plan, and we stuck to that plan every step of the way. 

Here’s three key moves we made: 

— We hired leaders early —  

We didn’t wait until we were drowning. 

We brought in senior staff and gave them the space to own their roles. 

— We merged with likeminded businesses —  

One merger took us from one office to multiple offices overnight. 

It opened up cross-selling, new services and a much larger footprint. 

— We thought bigger —  

Our goals scared us - and that was a good thing. 

Our vision was the compass that guided every decision we made. 

Off the back of this, I’ve taken everything I learned. 

And poured it into a simple, 19-page business building template. 

The same strategy that helped us grow to $30M. 

It's called "The $10M Business Plan Template". 

Want a FREE copy? 

Download Now >>Click H...

Ever wonder what it actually takes to grow your consultancy from “just getting by” to breaking through $5 million? 

This week, I sat down with Mandy, Alex, and David from Austral Archaeology who’ve done exactly that. 

What made the biggest difference? 

It came down to three powerful shifts: 

1. Mindset over mechanics. 
   The real shift happened when they started thinking like owners. 
   No more avoiding tough calls. No more second-guessing.  
   
   Just confident decisions anchored in “what’s best for the business.”  
   
   That’s when the business took off. 

2. Right clients, right results. 
   They got clear on who they don’t want to work with.  
   They walked away from their biggest project because the client didn’t align with the business they wanted to build.  
   That decision took guts - and gave them back their focus. 
   
   The result?
   More profit, less stress, and a team that actually enjoys coming to work. 

3. Building systems, not just adding staff. 
   Austral didn’t just hire more people.  
   They bu
...