Build a high performing engineering team that generates incredible profits & frees you up to focus on strategy, direction & the high-growth activities that will move the needle the most & make the biggest difference
October has been another standout month inside Boardroom. Members have secured multi-million-dollar projects, hit record profits, and finally freed themselves from the constant firefighting.
On the back of that momentum, I’m opening a new Boardroom Case Study Group, kicking off in November – built for consultancy owners who are ready to grow faster, with stronger margins and more control.
There are only a couple of spots left, and I’ll be hand-selecting the right businesses to join.
This is for you if:
— You run a consultancy in engineering, planning, surveying or architecture
— Your revenue sits between $150K and $8M+ per year
— You’re aiming for the next leap – $2M, $5M or even $10M+
— You want to consistently operate at 30%+ net profit
— And you’re done with a business that only works if you’re working in it
Here’s what we’ll work on together:
— Filling your pipeline with quality clients and projects
— Locking in delivery systems so profit margins a...
The consultancies growing past $10M all have one thing in common: they don’t compete on price.
Not one of them.
Because they know discounting isn’t “winning work”… it’s quietly destroying their business.
Think about it.
Every time you shave 5–10% off your fee, here’s what really happens:
— You start the project already behind.
— Your team feels the squeeze and morale tanks.
— Stress piles up while profit disappears.
And the client? They don’t respect you more for giving them a deal. They respect you less.
Now here’s the uncomfortable truth:
The reason you’re stuck dropping fees isn’t because “the market is tough.”
It’s because you haven’t yet built the positioning, pipeline, or courage to hold the line.
That’s why $10M consultancies play a different game:
— They only chase ideal clients who value expertise over discounts
— They position as specialists, not commodities
— They build bulletproof pipelines, so one client can’t hold t...
Yesterday’s “How To Write Fee Proposals That Convert: 3 Steps to Lift Your Win Rate” workshop was one of the most practical and game-changing sessions I’ve ever run.
Engineering and built environment consultancy owners showed up ready to finally fix weak, vanilla proposals - and walked away with the tools to start winning more projects, more consistently, and at stronger margins.
And the feedback’s been incredible:
“Exactly what we needed - our proposals finally stand out.”
“Practical, simple, and immediately usable - I’m already updating our templates.”
“This gave me confidence that clients will say yes without asking for discounts.”
A few people have reached out saying they couldn’t make it live - so I’m making the full replay available until Friday.
Grab the replay here to watch at your convenience >> Click Here
Plus, access the bonuses only available when you grab the replay:
✔️ BONUS: The Ultimate Fee Proposal Template to lift your win rates ...
I’m getting a small group of engineering & built environment consultancy owners together on Zoom later on today to look at “How To Write Fee Proposals That Convert: 3 Steps to Lift Your Win Rate.”
So they can stop wasting opportunities, fix weak proposals, and start winning more of the right projects.
Last chance.
Tickets are just $100. Would you like to join us?
Details & register >> Click Here
Josh
PS: If you’re interested, here are 4 ways I can help you right now:
Tomorrow we’re running the “How To Write Fee Proposals That Convert” online workshop - and if you’ve been on the fence, here’s why now’s the time to jump in.
Here’s what happens when consultancy owners use the proposal framework I’ll show you tomorrow:
— Darren & Mark won a $3M project with an A+ Grade client
— Peter & Mark broke revenue records two months in a row
— Mandy, Alex & David secured an $850K tender
Take a glance at tomorrow’s calendar.
Now back to me.
Now back to your calendar.
Now back to me.
Tomorrow, you could be stuck in ‘business as usual’ mode, sending out more of the same weak, vanilla proposals that don’t convert…
…or, you could be learning the exact 3 steps top consultancies are using to:
— Write proposals that make “yes” the default answer
— Stop being vanilla and position themselves as first choice with A-grade clients
— Build instant credibility with proof, results, and positioning
— Win more of the rig...
Let’s be honest.
Most fee proposals read like a cross between a tax return and an IKEA manual.
They’re boring.
They’re filled with technical jargon.
And they have clients skipping to the end to see if you're the 'cheapest'.
Because here’s the truth:
If your proposal isn’t persuading, it’s boring them to tears.
And bored clients buy from someone else.
The client either:
— Hands the work to a competitor who actually sells their value
— Or emails you back with, “Can you cut your fee?”
Neither is fun.
Let’s fix that.
Next Tuesday, I’m running an online workshop:
How To Write Fee Proposals That Convert // 3 Steps to Lift Your Win Rate
— Tuesday 21 October
— 11:45am – 1:15pm NSW time
— $100 to join
— Capped at 10 spots
Register now >> Click Here
This is a practical, no-BS session for consultancy owners who are sick of writing weak proposals and want to start:
— Writing proposals that make “yes” ...
When we grew our consultancy from $3M to $30M, we thought we had proposals nailed.
Leads were coming in. Projects were getting bigger. The team was growing fast.
But there was one problem.
We kept losing work we should have won.
Time and again, we’d earn the opportunity to bid… send out the proposal… and watch it fall flat.
The client would pick a competitor.
Or they’d come back asking us to cut our fees.
And the opportunity we worked so hard for was gone.
Sound familiar?
The truth is, most consultancy owners don’t lose because they can’t generate opportunities. They lose because their fee proposals don’t convert.
— Proposals that read like boring, vanilla templates, not persuasive sales tools
— Proposals packed with technical jargon clients don’t understand
— Proposals that focus on cost, not value, so the client skips straight to the bottom line
That’s the problem.
And next week, I’ll show you how to fix it.
...
Next week I’m running an online workshop called “How To Write Fee Proposals That Convert.”
It’s designed to help you stop wasting opportunities at the proposal stage - and start turning more of them into signed projects.
If you’re tired of doing the hard work to win the opportunity, only to lose it with a weak, vanilla proposal that doesn’t convert…
If clients keep coming back asking you to cut your fees… or worse, they hand the project to a competitor…
Or you just want your proposals to consistently win higher-margin work and make “yes” the default answer…
This is your chance to fix it.
I’ll walk you through the exact 3 steps top-performing consultancies are using to:
— Write proposals that sell value, not just price
— Position themselves as first choice with A-grade clients
— Lift their conversion rates and win more of the right work
Tuesday 21 October – 11:45am NSW time
It’s just $100 | 90 minutes | Online on Zoom
Register now...
You’ve done the hard work.
You’ve got the opportunity to write a fee proposal.
Your marketing is working. Your BD efforts are paying off.
The chance to win the project & more work is right there.
But then the proposal goes out… and it falls flat.
The client picks a competitor.
Or they come back asking you to cut your fees.
And the opportunity you fought for - gone.
That’s the problem.
Most consultancies don’t lose because they can’t find opportunities to bid for work.
They lose because their proposals don’t convert.
And every time it happens, you’re not just wasting time.
You’re leaving serious money on the table.
It’s time to fix it.
Next week, I’m running a 90-minute online workshop to show you how.
It’s called:
How To Write Fee Proposals That Convert // 3 Steps to Lift Your Win Rate
Register now >> Click Here
In this session, I’ll show you exactly how to:
1) Write proposals that make “...
Next week I’m running a workshop called:
How To Write Fee Proposals That Convert // 3 Steps to Lift Your Win Rate
If you’re tired of spending hours on proposals that don’t convert…
If clients keep choosing competitors even though you know you’re the better option…
Or you just want your proposals to consistently win higher-margin work…
This workshop will show you exactly how to turn proposals from a weak link into one of the most powerful tools in your business.
Register now >> Click Here
In this session, I’ll show you exactly how to:
— Write fee proposals that convert by focusing on what clients really care about
— Stop being vanilla, stand out with elite-level positioning
— Win more work from A-grade clients without racing to the bottom on fees
— Build credibility fast with a “Results Bank” of proof and expertise
— Use a proven proposal structure that consistently wins more work
More wins. Higher margins. Less wasted time.
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