Choose Your Clients Wisely
Wouldn’t it be great if you could only work with A-grade clients?
These are the clients that you enjoy working with, that really value your opinion and the work you do and they respect you and your team.
On top of that, they are willing to pay you what you’re worth because they see and get the value you bring to their projects.
Then, on the other hand you have the clients that you dread working with.
These are the clients that are difficult, needy, hard to get along with and are constantly asking you to lower your fees on their projects.
Right now, you have an amazing opportunity while the market is buoyant and there is plenty of work on, to make a plan to let go of all your C and D-grade clients. This will allow you to focus on working only with your A-grade clients who are a pleasure to work with and who you want to be working with for many years to come.
Why would you do this?
For one, A-grade clients are far more likely to keep giving you good quality repeat work. We all know that cash flow is the lifeline of any business.
They are also extremely profitable. Getting paid higher fees means bigger profits for you and your business. You’d be spending the same amount of time working, but making more.
How to make the cut?
Evaluate your clients. You can do it yourself or even better, include your team in the process.
Take a look at the criteria you want to use first. As I mentioned above, you’ll want to consider workload, revenue, profit, enjoyable to work with, treat you and your team well etc.
You can then rank your clients from A to D.
When that list is ready, make a plan for how to turn your B-grade clients into A-grade clients while at the same time, working on turning your A-grade clients into clients for life.
Needless to say, you also need to make a plan to phase out your C and D clients because they require more energy i.e. time and care (and you aren’t making any money on them anyway).
By running this client evaluation process, and focusing all your efforts on your ideal clients, you will find that your job just got a ton more enjoyable, meaning:
- You make more profit.
- There’s less stress.
- You don’t have to work as hard.
- Payments are not an issue.
- You look forward to working with your clients.
- You have a sense of security because you know that you are trusted by your clients.
If you’d like to learn more, please take a look at my most recent podcast episode on this exact topic:
Click here for the podcast episode.
Click here to watch the video.
Josh ‘Ideal Client’ Stone
PS: If you’re interested, here are 4 ways I can help you right now:
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