Know Your Blind Spots
This week I ran a webinar called Clients By Christmas where we explored strategies to help win work and increase revenue by Christmas.
I ran an interesting exercise towards the end of the webinar where I asked the group to tell me the first thing that came to mind in response to this statement:
"Marketing, sales & business development is....."
The range of responses was SUPER interesting! Here's some:
- Hard
- Painful
- Enjoyable
- One of my KPI's
- Difficult
You get the point.
The really interesting thing for me was the differing range of responses with respect to such a critical and important element of running and growing a team or business.
For those people whose default response was - enjoyable - take a guess at how they will apply themselves to marketing, sales & business development? You got it - Joy! Fun! Curiosity!
For those people whose default response was - hard or painful or difficult - take a guess at how successful they will be when it comes to marketing, sales & business development? Again - you got it - it’s going to be a hard slog for them and it’s unlikely they will be super successful in this area of running a team or business.
To be successful in any area of our life or in business - we have to understand how we think and more importantly how we feel when it comes to this aspect or activity.
Without awareness of our default response or view towards marketing, sales & business development - then we will only ever get the results that we unconsciously think we deserve.
If we think marketing, sales & business development is hard and painful - then it’s going to be hard and painful and you won't be very successful at it.
If we think marketing, sales & business development is enjoyable - then of course it’s going to be enjoyable and you'll enjoy a lot of success in this area.
The first step is developing awareness of your default viewpoint or feeling towards any area of your life.
Then armed with this awareness - you can start to create different outcomes.
Josh 'Know Yourself' Stone
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