Profit vs Revenue: Are You Focused on the Right Thing?

Far too often consultancy businesses chase revenue growth at the expense of profit. 

I get it - revenue growth is exciting.  

You're watching the numbers climb - both $'s and team.  

But here's why focusing on profit is essential for your consultancy: 

1) Revenue Growth Can Be Deceptive 

Many business owners chase revenue for the thrill, accolades and sense of achievement it brings. 

But revenue without profit is unsustainable and can lead to burnout and financial stress. 

2) Profit Equals Business Health 

High profit margins represent efficient systems, effective team operations and well-structured processes. 

Profitability ensures your business isn’t just growing but thriving sustainably. 

3) Long-term Success and Valuation 

Profit is a core indicator of your business's value. 

Higher profit margins attract potential buyers, facilitate succession planning and enable strategic growth through reinvestment. 

I want you to ask yourself: 

Do I know our monthly net profit margins, or am I putting my head in the sand and not wanting to know?  

Is our growth strategy enhancing or compromising our profitability? 

How can we streamline our operations to improve our profit margins? 

Profit is not just about money - it's about creating freedom, sustainability and growth opportunities. 

It's about rewarding you, the business owner, for the risks and responsibilities you shoulder daily. 

And if you’d like to learn more, please take a look at my most recent podcast episode on this exact topic: 

Click Here  to watch the video. 

Click Here  for the podcast episode. 

To your success.  

Josh 

PS: If you’re interested, here are 4 ways I can help you right now: 

1.  Subscribe to our podcast | Looking to grow your consultancy? Our weekly podcast is packed with the latest tips, tricks and strategies. Learn how to run a more efficient business and scale successfully – no fluff, just actionable and practical advice from someone who grew a consultancy to $30M and exited successfully - Click Here to listen & subscribe now! 

2.  Download our free Business Plan template that will help you build out your Business Plan & grow your business in a consistent and step by step manner – Click Here to download now 

3.  Join our next online workshop – The Profitable Consultant | Learn how to build a Profitable Consultancy, that generates consistent 30% net profit margins - Register here

4. 4. Book a 15-minute Business Growth Call | Map out a growth plan for your business, uncover the #1 bottleneck that's holding you back right now and leave this call with a clear and actionable plan for what to do next in your business – Click Here